We set up an onboarding automation in Mailchimp for new email subscribers. The main issue for TAUROS was that they didn’t have the bandwidth for and technical expertise in running email marketing for their business. Before I stepped in, they sent, as they described, “basic run-of-the-mill emails that probably 90% of the brands do”. They wanted to become a bigger, more recognizable brand that’s part of the “higher upper echelon of brands that have a strong email marketing game”. One specific requirement was to avoid discounts as TAUROS wanted to position themselves as a no-discount brand. How did I approach the TAUROS Newsletter Strategy: – Designing and Setting up advanced flows to convert customers into 2-time buyers (cross-sell, back in stock, a re-engagement win-back strategy) -Building an email marketing strategy around TAUROS’ ambassador program (including birthday rewards)