Case Study Social Ads TAUROS

Case Study

Tauros

820%

Revenue Growth

3.5

Roas

60%

Increase in CLV

TAUROS Story

“In the beginning, I looked around but couldn’t find the modern wallet I dreamed of. So I decided to build it myself.” – Pat Schneider, Co-Founder TAUROS.

TAUROS is a luxury brand that creates revolutionary essentials for the modern gentleman. In 2019, the company filled a gap in the wallet market and has been continuously expanding its product range ever since.

After several design and technical improvements, TAUROS now offers hand-cut and personalised wallets. In doing so, they emphasise innovative and solution-oriented concepts, which they implement in unique products.

TAUROS Strategy

Working closely with TAUROS, we were able to scale monthly Facebook and Instagram sales to a middle six-figure level. And we did this while increasing profitability at the same time.

Focus on the sale of wallet bundles, giveaway campaigns and above all the highlighting of the USP’s: the wallet with the character of a luxury watch were decisive converting ad campaigns. Fundamental adjustments to the setup, structure and strategy enabled a budget increase from approx. 50 EUR daily budget to over 1000 EUR daily spend. By promoting special new customer bundles, we were able to reduce the CPOs (costs per order) for new customers by 51%.

Due to strong fluctuations in the conversion rate over the course of the week, we implemented a dynamic budget allocation in order to invest more money in more profitable days. Through these and many other adjustments, the paid social channel grew to become by far the most important marketing channel for TAUROS, accounting for about 75% of sales.