Firstly, we developed the e-commerce store and upload over 200+ products. Having enough inventory to promote, we started directly with two advertising channels. Facebook and Instagram.

We tested out over 38 advertising campaigns. Further, we established and optimized 4 of them by interest, age, and placement. By constantly testing the campaigns, we have found out one thing above all: Jewellery customers no longer want to be customers, they want to be brand ambassadors, they want to be part of a big vision to become one of the biggest jewellery brands in the DACH region and they want to introduce this new brand to their own community with conviction.

So we set up a completely new campaign structure on Facebook and Instagram combined with a new landing page and a micro-influencer funnel, which has enabled us to collect almost half a million emails to date.