The Email marketing strategy assists NFT creators in connecting with potential customers not just when they are prepared to buy but also at various points along the purchasing process. The collaboration of Crypto.com and Lords Of The Lands brings together two innovative businesses dedicated to laying the foundation for a successful and positive future in cryptography. Crypto.com x Lords of The Lands NFT Project became a major collaboration and the Most-Hyped NFT Project on Crypto.com, with a reach of over 1 MILLION on most platforms.

The Problem:
We observed that there wasn’t that much traffic to the website and would like to direct the users to the active community on Twitter and Discord.

Solution:
We created a newsletter series promoting the NFT Utilities and NFT Launching. Improving and Revising the Newsletters according to Performance, doing A/B Testing for a 3 Variation Recurring Email, Managing Email Lists from time to time, and successfully directing Subscribers to the Online Community on Twitter and Discord achieving more audiences resulting to a Viral Twitter Post and an Increase of Followers and Members in the community.